Client Advisory Boards
What is a CAB ?
This is a group of key customers that you bring together to receive feedback on products/services as well as a general impression of your company.
CABs can serve different purposes:
– Create champions for your brand
– Validate product/service ideas and guide the roadmap
– Help you shape your marketing messages
– Gather information about your market and identify new opportunities
CAB benefits
Assist in the strategic direction of your company
Help guide your product/service roadmap
Increase your customers’ loyalty
Understand your market’s buying triggers
Identify beta testers for your new products/services
Identify potential new markets
cab success factors
Strategic thinking and planning
Definition of specific objectives
Inspiring content
Careful selection of members
Neutral and dynamic moderation to free the floor
Rigorous follow-up and feedback on discussions
COMSENSE is here to
Create a full tool box for planning and members recrutement
Create the invitation
Build your agence
Moderate you CAB
Guarantee a high standard of quality by sharing best practices